One honesty note before anything else: unlike the Framer, Wix, and Hostinger reviews, I have not run a real project on Durable, so this page carries no rating. It's a profile built from Durable's published pricing and mechanics, kept here because the comparison names it and you deserve the full picture. When I run a real build on it, this page becomes a review.
| Spec | Detail |
|---|---|
| Free tier | Yes, permanent, but you cannot publish to a custom domain on it |
| Launch | $22/mo billed yearly, $25 month to month; custom domain, 50 AI images/mo |
| Grow | $85/mo yearly, $99 monthly; 500 AI images/mo, premium domain support |
| Included on paid plans | Hosting, CRM, invoicing via Stripe, an AI marketing suite |
| Best for | A service business that wants a site to exist by dinner and barely touch it again |
Prices as of late summer 2026, verified against published pricing.
The pitch, and the price that follows it
Durable's whole identity is speed: answer a few questions, get a complete business site in about thirty seconds, with a CRM and invoicing bolted on. That part is real, and for a plumber or a cleaner who will never open the editor again, it's a legitimately good trade. The surprise is the bill. The 30-second website costs $22 a month on annual billing, which is more than double Framer's $10 Basic plan and more than Wix's $17 Light plan. You're paying a premium for not having to think, and the free tier can't put the site on your own domain, so the real entry price is the paid one.
The tradeoff in one paragraph
Every builder trades control for convenience somewhere; Durable just puts the dial at the far end. The draft arrives nearly finished and the editor wants you to accept it, not to redesign it. If that sounds like relief, you're the customer. If your site is your storefront, your portfolio, or anything a customer judges you by, the same money buys dramatically more design ceiling at Framer, and the same hand-holding costs less at Wix.
Who should actually use it
A one-person service business where the site's only jobs are existing, looking credible, and capturing the lead, and where the bundled CRM and invoicing would replace tools you'd otherwise pay for separately. Price those bundled extras honestly when you compare: if you'd actually use them, the $22 stops looking expensive. If you wouldn't, it never stops.
Want the whole field at real prices before deciding?
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The full comparisonFramer review: the builder I actually run withThe true-cost calculator