One honesty note before anything else: unlike the Framer, Wix, and Hostinger reviews, I have not run a real project on Durable, so this page carries no rating. It's a profile built from Durable's published pricing and mechanics, kept here because the comparison names it and you deserve the full picture. When I run a real build on it, this page becomes a review.
| Spec | Detail |
|---|---|
| Free tier | Yes, permanent, but you cannot publish to a custom domain on it |
| Launch | $22/mo billed yearly, $25 month to month; free custom domain, 50 AI images/mo |
| Grow | $41/mo yearly, $49 monthly; 500 AI images/mo, unlimited team members, onboarding call |
| Included on paid plans | Hosting, CRM with AI lead replies, invoicing, booking, an AI marketing suite |
| Best for | A service business that wants a site to exist by dinner and barely touch it again |
Prices verified against durable.com on September 22, 2026.
The pitch, and the price that follows it
Durable's whole identity is speed: answer a few questions, get a complete business site in about thirty seconds, with a CRM and invoicing bolted on. That part is real, and for a plumber or a cleaner who will never open the editor again, it's a legitimately good trade. The surprise is the bill. The 30-second website costs $22 a month on annual billing, which is more than double Framer's $10 Basic plan and more than Wix's $17 Light plan. You're paying a premium for not having to think, and the free tier can't put the site on your own domain, so the real entry price is the paid one.
Two things have moved in Durable's favour since this page first went up, and it is only fair to say so. The Launch plan now includes a free custom domain, which removes a line item the old version of this page charged it for. And the Grow tier dropped from $85 a month to $41, which takes it from absurd to merely expensive and puts unlimited team members within reach of a small operation.
The tradeoff in one paragraph
Every builder trades control for convenience somewhere; Durable just puts the dial at the far end. The draft arrives nearly finished and the editor wants you to accept it, not to redesign it. If that sounds like relief, you're the customer. If your site is your storefront, your portfolio, or anything a customer judges you by, the same money buys dramatically more design ceiling at Framer, and the same hand-holding costs less at Wix.
Who should actually use it
A one-person service business where the site's only jobs are existing, looking credible, and capturing the lead, and where the bundled CRM, booking, and invoicing would replace tools you'd otherwise pay for separately. Price those bundled extras honestly when you compare: if you'd actually use them, the $22 stops looking expensive. If you wouldn't, it never stops.
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