WebMogul first went online in 1998 as a resource for people who wanted to build their own websites, back when that meant hand-typed HTML, table layouts, and a GeoCities neighbor with an autoplay MIDI file. The tools changed. The mission didn't: you should have your own corner of the web, and you shouldn't need anyone's permission to build it.
Who runs this
I'm Mike. I've been building and running my own websites since the late 90s: fan sites, concert calendars, music sites, and a coupon site that funded more of my life than I ever expected it to. I still run all of them. Everything reviewed on WebMogul gets tested the only way I know how: by actually building something real with it.
How this site makes money
Some links here are affiliate links. When you sign up for a tool through one, the company pays a commission. It never changes your price. It also never changes a verdict: the reviews say what annoyed me as plainly as what impressed me, because a site that's been around since 1998 has a reputation worth more than any single commission.
The rest of the family
WebMogul is the workshop notebook for a small portfolio of sites, most dating from 1999–2001, all being revived and documented in the build log: CouponsAndDeals.com, A1Guitar, MusicWide, NYC Concert Calendar, The Woodstock Calendar, and a couple of fan sites old enough to drink.
The stack, for the curious
Plain HTML and CSS, no CMS, no framework, hosted on a free static host with the domain at the same registrar it's been at for decades. Total monthly cost: about the price of nothing. That's not an accident; it's the thesis.