EST. 1998  ///  BUILD YOUR OWN CORNER OF THE WEB  ///  HAND-TESTED TOOLS, NO HYPE  ///  GEOCITIES IS GONE. YOUR OWN SITE DOESN'T HAVE TO BE.  ///  EST. 1998  ///  BUILD YOUR OWN CORNER OF THE WEB  ///  HAND-TESTED TOOLS, NO HYPE  ///
EST. 1998

Stack entry

Buttondown

Listed, not testedFree tier

A deliberately small, writer-focused newsletter tool with markdown editing and hosted archives.

Who it is for

For a personal newsletter or a build log where the writing matters more than the automation.

The catch

Free up to 100 subscribers, sending from your own domain. Past that you pay by active subscriber, and several features that are standard elsewhere, including segmentation and analytics, are $9-a-month add-ons.

Where it sits in the stack

Buttondown is filed under “The mailing list, which is the only audience you own” in the stack directory. Its label there is the same one at the top of this page: listed, not tested. I have read its pricing and mechanics and have not run a project on it, so this page describes it and stops short of recommending it. That distinction is the whole point of the directory.

What has changed about its pricing

Nothing, as far as this site has recorded. Buttondown has no entry in the price change log, which means either its pricing has held since this site started checking or nobody here has re-read it since the figure above was taken. The log distinguishes those two cases deliberately, and a tool with no entry is the weaker of them.

The alternatives in the same slot

These do the same job and sit in the same section of the directory.

  • Kit — listed, not tested, paid only
  • Mailchimp — listed, not tested, paid only

The whole stack, filterable, with the catch stated on every entry.

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