The default answer, and the one most people have already heard of.
Who it is for
For a business that wants the safest, most documented option and does not want to research this.
The catch
Pricing has a long history of climbing as your list grows. Read the tier you will be on in a year, not the one you start on.
Where it sits in the stack
Mailchimp is filed under “The mailing list, which is the only audience you own” in the stack directory. Its label there is the same one at the top of this page: listed, not tested. I have read its pricing and mechanics and have not run a project on it, so this page describes it and stops short of recommending it. That distinction is the whole point of the directory.
What has changed about its pricing
Nothing, as far as this site has recorded. Mailchimp has no entry in the price change log, which means either its pricing has held since this site started checking or nobody here has re-read it since the figure above was taken. The log distinguishes those two cases deliberately, and a tool with no entry is the weaker of them.
The alternatives in the same slot
These do the same job and sit in the same section of the directory.
- Buttondown — listed, not tested, has a free tier
- Kit — listed, not tested, paid only
The whole stack, filterable, with the catch stated on every entry.
Open the directory